During the summer of 1935, the citizens of Bismarck and the rest of North Dakota were startled to discover that among the canned goods they were familiar with, such as tomato juice, vegetables or fruit, they would soon be able to find beer in a can. The question was whether beer drinkers would switch from bottles.
On this date in 1935, H. R. Winter of the Missouri Slope Distributing Company announced that Schlitz had introduced a new and improved container that would soon appear in North Dakota. It would contain a crown with a cap that could be opened with a bottle opener. It came before the days of aluminum and it was a winner at first, but over time both the metal bottle and the Schlitz Company disappeared.
Dakota Datebook written by Jim Davis
The Bismarck Tribune November 14, 1935