Prairie Public Television - North Dakota Public Radio NPR PBS
Prairie Public Television - North Dakota Public Radio Search Prairie Public productions
Search PBS shows
PBS NPR
 Education 
 

PBS Kids & Prairie Public on Media and Learning

Television and Video's Impact on Children’s Behavior and Learning

Over the past 20-30 years, many studies have measured the impact of television on children and found it to be significant.Violence on television and its impact on young children has been a particular concern. The evidence from those correlational studies overwhelmingly shows consistent results: viewing and/or preference for violent television is related to aggressive attitudes, values and behaviors. But there is also a huge body of evidence from educational research showing that students' learning retention increases significantly when visual information and a variety of instructional methods are used in the classroom--that video and television programs used in the classroom are effective tools for engaging and reinforcing the learning experience.

Dr. Faith Rogow of Insighters Educational Consulting puts it this way, “Students remember visual information better than words. So video can improve student comprehension and performance.”She goes on to say that certainly the strongest learning experience comes from real life experience or hand-on-activities but that a combination of hands-on-activities with video increases learning recall significantly. Simply put: TELEVISION AND VIDEO HAVE TREMENDOUS POWER TO IMPACT YOUR STUDENTS. Used appropriately , they can positively affect children’s learning experiences and dramatically increase learning retention. Used inappropriately, they may have adverse affects on our kids. (see Rogow's entire response below)

In April, the newest television study on young children was released to the general public. The study concluded, “Early television exposure is associated with attentional problems at age seven. Efforts to limit television viewing in early childhood may be warranted, and additional research is needed."

PBS KIDS encourages caregivers to limit and supervise their childrens' television viewing habits as well as interact with them during and after approved programs. Studies have proven that educational television can have a positive impact on children over the age of two, but there is no conclusive research to date that supports whether television has a positive or negative effect on children under age two-- a key stage in a child's brain development. In addition to recommending that caregivers learn more about the very important studies and findings from AAP, Annenberg and Kaiser Family Foundation among others, PBS KIDS encourages parents and caregivers to evaluate an individual child's stage rather than age to help determine what might be best for the child. With a mandate to serve and educate all of America's children, PBS KIDS shows are created with experts to ensure they are developmentally sound and contribute to the entire growth of the child -- the cognitive, emotional, social and physical -- in a commercial-free environment.

Information on each show's goals and advice for parents is available here.

For more research on the effectiveness of using video in the classroom go to the NETA Web site.

View the entire Christakis study here.

Insighters Educational Consulting
Faith Rogow, Ph.D.

SINGLE STUDIES CANNOT BE CONCLUSIVE – In the world of science, results need to be replicated in order to be considered reliable.

In the case of the Christakis study, despite some media claims, the findings don’t “back up” some great body of research because there is no existing body of research. Only a handful of studies have ever been done on the relationship between TV viewing and attention span and the findings are mixed. There is no scientific consensus on this issue.

WHEN RESEARCH FINDS CONTRADICTORY RESULTS, RESEARCHERS NEED TO BE ABLE TO EXPLAIN THE CONTRADICTION - It is not enough to say “this is what we found”, especially when others have found something different. You need to explain why others’ work is unreliable and your conclusions are definitive. The Christakis conclusions contradict earlier research by Dan Anderson on Mister Rogers’ Neighborhood indicating that viewing Fred actually increased concentration levels. The study even contradicts the recent Kaiser Family Foundation study on children, TV, and obesity, which found that the content, not the amount of time spent viewing was the determining factor in the impact of TV. In Christakis, time is the major variable and content was not considered at all.

THERE NEEDS TO BE A LOGICAL MECHANISM TO EXPLAIN THE LINK BETWEEN CAUSE & EFFECT. – You can’t just say that one thing causes another without being able to explain, or at least give an educated guess, about how it happens.
The Christakis explanation is based on an internal contradiction. He says that the TV overstimulates developing brains, thus permanently re-wiring them. Yet, the study does not take into account content of what was viewed. Given that there are huge differences in the amount of information on screen in various kinds of programs.

ALL UNITS OF MEASUREMENT NEED TO BE CLEAR AND PRECISE
Christakis specifically did not track children who have been clinically diagnosed with an attention disorder. Instead, researchers interviewed parents and asked them whether or not their seven-year-olds had attention problems. They then asked parents to recall how much TV those children viewed between ages 1-3. Not only is it likely that memory might not be accurate, the study lacks any precision about what might constitute an attention problem. Given current controversies about the percentage of attention disorders that are real versus those that are merely misbehavior or reflective of natural developmental stages, and given that many scholars would argue that the nature of seven year olds is not to sit still for the kinds of long time periods that we require of them and that parents do not always have accurate information about child development (see the Zero to Three study a couple of years back), the lack of clarity in this study on what constitutes an attention problem is a critical flaw.

There is also no clear measurement of attention. In fact, many children can pay attention for hours to something that they find engaging (hobbies, video games, mastering a sports skill, etc.). What they haven’t learned is how to pay attention to something that bores them. If you have ever played peek-a-boo with a child in the seat in front of you on a plane, you will know that you tire of the game long before they will! So if Christakis is correct and TV is re-wiring kids’ brains, why can they pay attention to some things and not others? It is just as likely that TV trains brains to process information more quickly – not a bad thing in the digital world. Don’t get me wrong here. I am not suggesting that we have the evidence to prove that this is the case either. I only want to suggest that there are other possible interpretations, even if you accept Christakis’ findings as accurate.

WHO BENEFITS? – When shaky, preliminary, or limited data is used to make definitive or broad assertions, it is especially important to ask who benefits from making these assertions. Blaming TV takes lots of people off the hook. It minimizes other possible factors, ranging from diet, lifestyles that require hours each day in a car (which for babies & toddlers means strapped into a car seat and not moving), unsafe neighborhoods that prevent outdoor play, parenting styles, lack of a living wage, divorce and single-parent households, etc., etc., etc.





Home   Newsroom   About   Support PPB   Television   Radio   Education   Community/Events   Online Store   Contact Us