Our
Friends To The North Worksheet #2
Preparing
to Market in Canada
Complete the following
checklist to ensure that you have effectively prepared yourself for
entering the Canadian market.
__ 1. Have you uncovered
any regulations which may affect your selling, marketing, transporting,
or using your product or service in Canada?
__ 2. Are there any legal
restrictions to or requirements necessary for selling your product
in the Canadian market?
__ 3. Do you understand
how your product or service will meet the needs of Canadian customers?
__ 4. Do you know what
competition you will have when selling your product to Canadian customers?
__ 5. How will you transport
your product into Canada? What documents will be needed for clearing
customs?
__ 6. What price will you
ask for your product? Has your strategy for pricing taken into consideration:
[ ] Competition?
[ ] Canadian taxes?
[ ] Agent or distributor commissions?
[ ] Freight or freight forwarder costs?
[ ] Your needed profit?
[ ] Is the price of your product in Canadian or U.S. dollars?
__ 7. Is your product packaged
properly for the Canadian marketplace? Have you included both French
and English labeling? Are measurements converted to the metric system?
__ 8. What shipping costs
or delivery standards are there for your product? Do you have them
clearly documented for Canadian customers?
__ 9. What product guarantees
or return policies do you have for your Canadian customers? Are these
guarantees and policies clearly documented?
__ 10. How will Canadian
customers pay for your product?
__ 11. Have you identified
adequate accounting and legal resources you may need for doing business
in Canada?
As you develop your strategy
and increase your sales and marketing efforts in the Canadian market,
other needs will arise. Identifying people and resources which can
provide assistance and advice will be important for continued success.
