Telecommunications
Worksheet
Telemarketing Potential
Staying in touch with existing
customers is an important part of building a business and developing
products and services. Planning what information you need and when
it can be obtained from whom are important decisions to face for the
telemarketing process to be effective and profitable. Use the spaces
below for brainstorming ideas:
Generating leads for
sales
What target groups would
you call who might be potential customers?
Where can you obtain the
names and telephone numbers of your target group?
What questions will you
ask to determine if the person you call is a potential customer?
What will you do to follow-up
with those who may be good leads?
Retain existing customers
What information about
your business could be given to existing customers through a telephone
contact?
What information about
customers (needs, plans, concerns) could be obtained through a telephone
contact?
What time of the year,
month, or day would be best for making your telemarketing contacts?
