Adding Value Worksheet
Be sure your product stands out!
UNIQUE | SPECIAL | RARE
| UNUSUAL | EXCEPTIONAL | DISTINCTIVE
Value added products
are most successful when consumers view them as special and different
from other options. How will your product stand out on a crowded shelf
or in a busy catalog? This exercise will help you to develop strategies
for marketing your value-added product.
1. List other products,
currently being sold, which are similar to your product.
2. How is your product
different, unique or unusual from the products you listed?
3. What kind of customers
will find value in the unique and special features of your product?
Describe these potential customers.
4. List ways you can let
potential customers know about the unique and special features of
your product. Include the kinds of words, pictures and sounds which
will capture the attention of your potential customers.
