Adding Value Worksheet
Discovering possibilities in consumer trends
Developing and marketing
value-added products requires creativity and innovation. It is a process
of discovery. The answers to these questions give clues for the discovery
of a value-added product, which might appeal to potential customers.
Look around you. Think about all the various commodities, resources
or products in North Dakota, your community or outside your back door.
All successful business ventures start with an idea for something
unique!
List all the commodities,
resources or products that, if packaged, processed or added to, will
fit these consumer trends.
1. Quality
What do we have
in North Dakota that is of exceptional quality?
Who or what type of business
values the quality in these items? Where do they live or do business?
2. Western Theme
What do we have
in North Dakota that is uniquely western or evocative of the "old
west"?
Who or what type of business
values these unique western items? Where do they live or do business?
3. Country Theme
What do we have
in North Dakota that represents the simpler, more wholesome life of
the country?
Who or what type of business
values these unique country items? Where do they live or do business?
4. Natural/Organic Theme
What do we have
in North Dakota that is grown or produced without chemicals or artificial
additives?
Who or what type of business
values these naturally grown items? Where do they live or do business?
5. Lean Beef
What kinds of
unique uses are there for lean beef grown in North Dakota?
Who or what type of business
values beef products from grass-feed lean beef? Where do they live
or do business?
6. Ethnic Foods
What kinds of
unique ethnic foods are traditional in North Dakota?
Who or what type of business
values traditional ethnic foods? Where do they live or do business?
