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You Made the Call
The 1979 "The Great Outdoors" logo features lettering made from illustrations of logs and tree limbs, on a brown background suggesting rough-sawn knotty pine. The lettering is colored light blue to suggest the lakes and blue skies, reminiscent of the outdoor experience. Designer's notes: this logo has a certain friendly, rustic look, which also tends to make it look rather dated. It fails in its attempts to be literal, in that logs really are not blue. This design approach of logs as letters would be more successful as an actual wooden sign made of logs, mounted on the storefront. The varied textures and colors of this logo make it particularly difficult to reproduce in smaller sizes, and in single color applications. Tell Us Why You Chose This Logo
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