|
 |
|
|
|
You Made the Call
The 1999 "Great Outdoors" logo drops the article "The," simplifying the logo to two words. The maple leaf from the 1989 version is stylized. The solid colors suggest the green of the forest, the blue of the lakes, and the red of the fall maple leaves. The lettering is simple, all capital letters with large square serifs. Designer's notes: this logo has been designed to reflect the changing business and to appeal to its current customers, many of whom live in the city and come to the great outdoors for vacation and recreation. The simplified, stylized version of the 1989 logo and its major element, the maple leaf, is designed to compete with the logos of department stores and mail-order marketers, businesses this new customer base is familiar with. The "chunky" look of the lettering suggests the rustic feel of the outdoors, while the geometric version of the maple leaf implies that it won't be too "wild" an experience. The large letters and simple overall shape of the logo make it very adaptable to a wide variety of sizes and applications, including web pages, signs and letterheads, and embroidered and imprinted garments. Tell Us Why You Chose This Logo
|
||||||||||||
|
|
 |
