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Prairie Public, from idea to image Creating a new image for a 35-year-old company is not easy. For years, people have thought of you in a certain way...seen you in a certain light. In 1998, Prairie Public Broadcasting, a media company providing a statewide public television service and a public radio service serving the western two-thirds of North Dakota. In an effort to take their image beyond the definitions of radio or television station, Prairie Public repositioned itself as a provider of quality information and entertainment not tied to the method of distribution. Prairie Public would continue create programs and services of consequence to its audience but would no longer be defined by the way those programs were delivered. This change in focus needed to be reflected in a new logo that would unite Prairie Public as a media company. Find out how it was done by clicking below. Creating
the Wave The
Art Director Speaks Memo
From Management
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