CLASS THREE - Program Notes

Avoid Intimidation

• Use print materials for reference
  
• But don't limit yourself to a brochure

How people read online:

• Keep content short (thinkzinc.net)
  
• Use bullet points
  
• Print version or abbreviated articles

When is enough enough?

• Put yourself in your customers postion
  
• Sales - Clothing
  
• House, car - more info needed (corwinauto.com)

Words and pictures….which is more important?

• A good balance is key
  
• Sales - need pictures (www.givinity.com)
  
• Research - more content
  
• Entertainment - pictures (www.tvguide.com)
  
• Drawbacks of too much content
  
• Drawbacks of too many images

Nobody knows my business as well as I do, can that be a bad thing?

• You can show your expertise, which is a good thing
  
• Stay away from Jargon - example….FTP, upload
  
• You are building the site for customers, not you structure it for your customers, not by your corporate structure

Prefab Content what is out there?

• Free Downloads (www.freestockphotos.com)
  
• Stock Photography (www.photodisc.com)
  
• Developing your own images
  
• You also need text for the site
  Write it yourself
  Hire someone
  Write it yourself and have a pro edit the content