CLASS SIX - Program Notes

Where should a business start when promoting a new website?

• Define a budget
  
• How big of a market do you want to promote in?
  Local, Regional, Worldwide
  

Once these questions are answered, you need to create a marketing plan.

• Include web address on all print materials
  
• Include web address as a trailer on all tv and radio commercials
  
• Online promotion such as banner ads
  
• Post card mailing to your client list (show postcard) (www.larl.org)
  
• Link swap or reciprocal links
  
• Register in search engines and directories
  
• Email newsletters/mailing lists (www.cnn.com/email)
  
• Online giveaways (www.abcseamless.com)
  

How about online promotion?

• Banner ads - be sure to have a call to action (www.in-forum.com)
  
• Success is based on both click through % and brand awareness
  
• Always ask for monthly reports from the site you are purchasing your advertising from
  

Is there value in reciprocal links?

• Increase traffic
  
• Raise standings in search engines
  
• Be sure to incorporate a links section in your website (www.fm-arts.com)
  

What about online directories?

• Great way to increase traffic
  
• Be specific on where you register in them (dolls, porcelin dolls)
  

Let's look at Yahoo….

• Yahoo is one of the largest directories on the web
  
• Great traffic, many people use it as a resource
  
• It is not a free service in the business directory anymore
  

What about Search Engines?

• Search engines have become the most popular way to find a site
  
• Customers will try your name as the domain, if not there, they will try a search engine
  
• Besides your name, key words are important too, if a visitor doesn't find you, they will find your competitor
  

How can you boost your placement?

• Metadata like metatags (www.dakmed.org)
  
• Proper content on the home page
  
• Your company name on the title bar (www.fm-arts.com)
  

Quick site review into Log Reports and what they contain.
www.lakecountryflightseeing.com