CLASS SEVEN - Assignment Directions

The Great Outdoors now has a four page web site: A home page, a page about photo safaris, a page with a catalog order form, and a page about the business' privacy policy.

The next step to take is to develop a plan for The Great Outdoors web site. Go back to the case study and review the business' strategic plan.

• Draw up a wish list of features that your customer would want to find on The Great Outdoors web site.
  
• Add to your wish list all the features you would like to think would be interesting to you customers and bring them back to your site regularly. Here's an example of an early draft of a wish list of features aimed at decoy collectors. [blueprint]
  
• Now that you have a wish list drawn up, identify the critical things you need to include in the first phase of your web site's development. Assign priorities to those which can be added at a later time.

Now that you have our wish list developed, the next step is to develop a content plan that shows all the pages you're going to build and how the information is going to be organized.

• Here is an example from the companion site to Prairie Public Television local program The Changing Face of Agriculture. Compare the map to the finished product.

Once you have your plan together, it's time to develop a materials list. Inventory material that already exists in the business: newsletters, brochures, catalogs. Identify what material can be used on the web site and what will need to be developed from scratch.

• To get you started, here is a folder of material you can practice with.

Now the fun part starts -- let the construction begin!!