Class
2 - Design Essentials
Saturday, October
12,
11:30 am (CT)
Techniques for organizing your web site so that customers can
find what they're looking for: building navigation that works,
the 3 click rule, and avoiding the ten most common mistakes
that turn away customers.
Class
3 - Creating Your Site
Saturday, October 19, 11:30 am (CT)
How to develop a content plan for your site that will draw customers
in: identifying the information customers want, the importance
of well-written content, and affordable ways to create compelling
content.
Class
4 - Graphics
Saturday, October 26, 11:30 am (CT)
What your graphics say about you: creating your online image,
building graphics that look good on the web, and tips and tricks
for building graphics with appeal.
Class
5 - Interactivity
Saturday,November 2, 11:30 am (CT) The pros and cons of interactive features: Do they add
value? Are they worth the effort? How can you build interactivity
without the overhead? [Online materials available May 22]
Class
6 - Building Traffic
Saturday, November 9, 11:30 am (CT)
If you build it, will they come? Low-cost ways to generate traffic
to your site, fine-tuning your site for search engines and measuring
your site's effectiveness. [Online materials available May 30]
