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Class
1 - Content Development
Saturday, October 5, 11:30 am (CT)
An overview of the steps to building a web site that works: understanding
your customers' interests and the online environment, setting realistic
goals, and creating a web strategy. |
Class
2 - Design Essentials
Saturday, October
12, 11:30 am (CT)
Techniques for organizing your web site so that customers can find
what they're looking for: building navigation that works, the 3 click
rule, and avoiding the ten most common mistakes that turn away customers. |
Class
3 - Creating Your Site
Saturday, October 19, 11:30 am (CT)
How to develop a content plan for your site that will draw customers
in: identifying the information customers want, the importance of
well-written content, and affordable ways to create compelling content. |
Class
4 - Graphics
Saturday, October26
, 11:30 am (CT)
What your graphics say about you: creating your online image, building
graphics that look good on the web, and tips and tricks for building
graphics with appeal. |
Class
5 - Interactivity
Saturday, November 2, 11:30 am (CT)
The pros and cons of interactive features: Do they add value? Are
they worth the effort? How can you build interactivity without the
overhead? |
Class
6 - Building Traffic
Saturday, November
9 , 11:30 am (CT)
If you build it, will they come? Low-cost ways to generate traffic
to your site, fine-tuning your site for search engines and measuring
your site's effectiveness. |
Class
7- Project Management
Saturday, November
16 , 11:30 am (CT)
Keeping your site up to date, controlling project costs, and copyrights
in the digital environment. |
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To receive the
4 semester credits for this course, in addition to assignments of
dot.com, you must:
1. Enroll for CIS354
through The University of Mary, Fargo Center. It is not necessary
to apply for admission at the University before taking this course.
Tuition at the University of Mary is $290 per semester hour credit.
The total tuition for 4 credits is $1,160.
2. Acquire the
text, "Learning Web Design" by Jennifer Niederst. It is
published by O-Reilly & Associates. The ISBN is 0-596-00036-7.
The cost of the book is about $25.00 and is available through Amazon.com,
BarnesandNoble.com, or your local bookstore.
3. Complete
all of the requirements of dot.com, as listed on the web site. This
includes recommended readings and seven hands-on lessons.
4. In addition
to the dot.com activities, students receiving college credit must
also complete further reading assignments and two tests which can
be taken online. A final project is required. The final project
is described below.
The
Great Outdoors Final Project
Required Elements
As your final
project for this course, you will develop Phase One of your plan
for The Great Outdoors web site. You may choose to use material
you developed for lab assignments or exercises as part of the final
project. Be creative with your approach in ways that will meet the
strategic plan for The Great Outdoors. You may use any graphics
or text provided in the course materials or create your own. If
you decide to build pages about products or services you have not
been given content for, you may develop your own which will count
extra toward your final grade.
Site must include
15 pages at a minimum.
- Navigation
elements designed with the 3 click rule in mind
- Twin Lakes
Header with image map required on the home page at a minimum
- Great Outdoors
logo on all pages
- Preparation
of all pages for search engines
- Contact information
available from all pages
Information
required to include about fish decoys
- How to purchase
- Email link
- Catalog pages
for at least 3 decoys
- Graphic
of decoy
- Description
- Price
- Artist of
the week
- Graphic
- Text
provided
- Link
to related decoy
Information
required to include about photo safaris
- Calendar
of scheduled tours
- Request for
brochure
- Detail pages
for at least 3 tours
- Photograph
illustrating the tour
- Detailed
description
- Price
- Booking
information
- Photographer
of the week
- Photo
- Text
provided
- Link
to related tour
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Funding
for Dot.com is provided by the United States Department of Agriculture
Rural Development.
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Curriculum
of Dot.com was developed in partnership by Prairie Public Television
and The University of Mary, College For Professional Studies
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