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Steve Ballmer

It's Just The Top Of The First

Where are we in the technology revolution? According to Microsoft President Steve Ballmer, the dot com bust doesn't signal the end of the game. It's just the start of a new inning.

At this year's Telecommunications Technology in North Dakota conference in Fargo, Ballmer told a sell-out crowd that last year's "hiccup in the dot-com economy" doesn't mean that the e-commerce bubble has burst. "I think we're in the middle of the technology revolution," he said.

According to Ballmer, the technology industry has seen three "revolutions" since 1980. The first occurred with the introduction of the personal computer. The second happened in 1990 with the introduction of graphic user interfaces for operating system software, such as Windows. The third occurred with the introduction of the web in 1995."Why do people invest in technology?" asked Ballmer. "It's because it allows businesses to be flexible." Ballmer described how changes in technology have allowed Microsoft to be adaptable and to create a way of doing business that is not constrained by geography. "When we get a call for user support, it might be answered by someone in Manila, someone in Pakistan, someone in China, someone working out of their home. We do whatever makes most sense for the customer."

In a pre-launch preview of Microsoft's new product XML based product Office.Net, Ballmer said that products based on XML will create the next big revolution in technology. His new advice for this generation? "It's not plastics. It's XML."

 

 

 

 


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