Understanding marketing

If you can determine what people want, and then let them know you have that, you have a basic understanding of marketing. According to Fermata, Inc., research, the five things that nature-based tourists want are:

-To be outdoors
-To experience the signs, smells and sounds of nature
-To see something new
-To learn new skills
-To escape the ordinary demands of life

Making sure to position the community and region in these terms will help assure that potential visitors are attracted to the site and motivated to travel to North Dakota. A number of web sites illustrate these elements.