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While promoting tourism has been common for more than a decade, promoting North Dakota as a desirable place to live is a more recent phenomenon. In 1996, the Fargo/Cass Economic Development office created YouU magazine in efforts to lure the region's college graduates to return to the state. Where formerly high paying, career-path jobs weren't available, by 1995, more and more companies were moving to the state to take advantage of a variety of desirable attributes including the prairie work ethic. The inquiries were numerous and the magazine soon expanded statewide. And kept expanding its reach and sharing the success stories of the new immigrants who had returned to the state to take advantage of career opportunities and lifestyle benefits. CareerFARGO picks up where YouU leaves off, providing insights into the regions' lifestyle as well as job openings and career opportunities. The site welcomes new comers or nostalgic natives interested in coming home and raising their own children in the wholesome Midwestern environment. On the hompage, the text is welcoming and encouraging, "Remember when families spent long, lazy evenings enjoying each other -- not wasting hours on long commutes? Remember when children could walk to excellent neighborhood schools... when families really got to know their neighbors... when sports and the arts were affordable and abundant ... when streets were safe... when family fun was always just around the corner? That's the life that we still live in this region... the life that's waiting for you and your family when you call our community "home." Your next job is waiting here." CareerFARGO promotes the region along with specific employers and job
openings designed to lure newcomers and "nostalgic" natives
to the region. Labor studies and community/educational statistics support
the "hype" at The Greater North Dakota Association web site offers business information,
employment data and links to related sites at:
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