Ranching requires a mixture of financial sense, marketing savvy, sheer physical strength, and a touch of animal psychology. Prairie Public Television’s Ranching Perspectives gives us all a glimpse at the lives of the original rural business person. This web site shares the perspectives of 10 North Dakota ranch families who deal with the same opportunities and challenges facing other enterprises, plus the daily care and feeding of hundreds of large animals.

Ranching Perspectives shows the world from the vantage point of people grounded in traditions they must modify to meet the needs of a modern world. To keep their operations viable, ranchers have had to manage bigger and bigger operations, bring in off-ranch income, and try to predict the fickle whims of consumers.

Funding for Ranching Perspectives is provided by a grant from USDA Rural Development