Public Radio unveils new brand identity

Friday, September 29, 2006

Category: Corporate

FARGO, N.D, September 29, 2006 – Prairie Public Broadcasting’s radio division, North Dakota Public Radio, has unveiled a new identity that signifies the organization’s ongoing progress toward expanding its multimedia public broadcasting service.

The radio service known as North Dakota Public Radio is now identified as Prairie Public — as its public television counterpart is.

“The name change will help the public identify our radio broadcasts as a part of the entire Prairie Public system, which includes television, radio, education, web and community engagement services,” said Prairie Public CEO John Harris. “We’ve made the adjustment so our brand is consistent — and always at its best — wherever and whenever it’s seen or heard.”

Harris said that with the coming launch of enhanced services, such as digital television, digital radio and on-demand web video and audio, the new name simplifies and unifies the look and better communicates public broadcasting’s value to the prairie region.

“This change will allow Prairie Public to be more memorable for our contributions to the community, establish a stronger emotional connection with our audiences, and strengthen our overall position in the education and entertainment industries,” said Harris.

North Dakota’s educational television station signed on in 1963 — and was known then as the North Central Council for School Television. In 1974, the corporate name was changed to Prairie Public Broadcasting, Inc. The organization added radio services in the Bismarck area in 1981, and the new services were branded as Prairie Public Radio. When Prairie Public Broadcasting partnered with the University of North Dakota and North Dakota State University in 1999 to offer a statewide public radio service, the station name was changed to North Dakota Public Radio.

The new identity involves slight changes to the current Prairie Public logo — specifically, the Prairie Public logotype will overlay the familiar blue Prairie Public “wave” rather than be positioned next to it. Prairie Public’s art director, Les Skoropat, designed the Prairie Public wave in 1998. The negative-space “P” shape begins Prairie Public’s name, but Skoropat says the shape also suggests the upward- and forward-thinking direction of the organization, growth, and energy in motion.

Prairie Public Broadcasting is based out of Fargo and is a non-profit community licensee that provides public television services throughout North Dakota, northwestern Minnesota, southern Manitoba, and parts of Montana and South Dakota; public radio service to North Dakota; and a wide range of educational and technological services to communities and individuals across its coverage area.

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