Reach Your Target With Prairie Public Broadcasting

See a list of some of Prairie Public’s sponsors.
Read why some of our sponsors value their partnerships with Prairie Public.

It’s smart marketing! Public broadcasting viewers and listeners have higher incomes, are better educated, and are far more likely to be heads of households — the very people most businesses want to reach! They really watch television, listen to radio, know who the underwriters are and support them. Some fact and figures…

  • 48% of our audience dislikes commercial television and radio advertising, so nearly 50% change channels or leave the room during commercials. With public television and radio that doesn’t happen. Your message will be delivered where it counts, not to an empty living room but to a decision-maker who is paying attention!
  • 80% of our members feel that underwriters are “industry leaders” and that they “have a commitment to quality and excellence.”
  • 69% of our members are likely to switch brands to support a company with a strong record of giving.
  • Over 50% of our members are more inclined to purchase products or services from companies that support public broadcasting. Most importantly, 90% believe it is important to do business with a company that makes charitable contributions.

But it’s not “advertising” as we think of it, so how can it work?

Because your underwriting message is not “advertising,” viewers and listeners don’t tune it out. That’s why it works! Your underwriting credit is perceived as “friendly.” So when it comes time to buy, Prairie Public’s viewers and listeners are going to do business with their friend…you!

Businesses spend many years and countless dollars trying to build “good will” because it’s good for business. Can you think of a more effective way to build good will than underwriting public broadcasting?

Your partnership with Prairie Public Broadcasting is win/win! Supporting quality television and radio is important to our community; that support comes back as black ink. The “bottom line” is it works!