Fast Facts About Our Audiences

Over 70% of Prairie Public listeners/viewers say that a company's support of public broadcasting is a positive influence on their decision to purchase that company's products and services.*

80% of Prairie Public listeners/viewers say their opinion of a company greatly increases when they discover that the company supports public broadcasting.*

85% of Prairie Public listeners/viewers think businesses that support public broadcasting do so because they want to make a charitable contribution to their community.*

*Source: Audience 98, a comprehensive analysis of public radio listeners, prepared by Audience Research Analysis, Silver Springs, MD.

Americans rank public broadcasting among the services that provide the best value for their tax dollars. Only military defense and police protection rank higher.**

Public broadcasting scored ahead of cable and commercial networks on five key "personal enrichment" qualities: educational, informative, stimulating, important and imaginative.**

Over 102,000 households in North Dakota tune in to Prairie Public each week for an unequaled array of television programs that set the gold standard for children's, cultural, nature, news, performance, public affairs, science and skills programming.**

** Source: 3/98 Roper Poll.

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